Our Brands

Meet Our Brands

Through a select group of high-quality brands — offering everything from mealtime table toppers, bibs and bath time products to crib bedding to safe toys — we provide all the things that give families peace of mind that they’re doing their best for their children.

Manhattan Toy is an internationally recognized company with a 40-year heritage that creates inspired toys for early childhood. Manhattan’s goal is to bring joy to everyday play, which is an essential element to a child’s cognitive, emotional and social development. Based in Minneapolis, MN, with warehousing and distribution from nearby Eden Valley, MN, Manhattan Toy has pioneered the use of non-traditional fabrics in toy design and introduced delightful new body styles in soft toys. Manhattan also has European sales and operations from an office in London, and third-party warehouses in the United Kingdom and Belgium. Products include a line of Lego-licensed plush toys offered in Legoland theme parks.

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NoJo has been creating “only the best for baby” for over 50 years. The NoJo brand has become synonymous with excellence and unsurpassed quality with timeless fashion forward designs. Softness and style are wrapped into every product, featuring original patterns and innovative fabrications, with materials like muslin, sateen and plush velboa adding a touch of luxury not often found in nursery bedding. In addition to an exclusive line of NoJo-branded products, the company also offers licensed collections featuring Disney, Carter’s, Sesame Street, Marvel, Warner Bros, Star Wars and other favorites!

Visit NoJo

Every SuperMom and SuperDad has a secret: one that makes managing kids seem effortless. Neat Solutions has been designing these kinds of clever, can’t-live-without products since 1984. From reducing meal mess to easing the stress of bath and potty time to keeping germs at bay, busy on-the-move families depend on Neat Solutions to get through the day.

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Back in 1990, a group of experts in early childhood development created a line of products carefully designed to stimulate learning processes. The result is Sassy: the original developmental toy company. Sassy’s award-winning designs feature textures, colors and materials that help strengthen visual acuity, fine motor skills, language, tactile perception and other growth milestones. From rattles, teethers and tray toys to bath and S.T.E.M toys, Sassy’s insights into infant development play an important role when designing toys to help raise confident children.

Visit Sassy

Latest Media Mentions

December 2022

Women’s Health: The 41 Best Unique, Educational Toys For 1-Year-Olds, Per A Developmental Expert – Sassy Stacks of Circles Stacking Ring

November 2022

What to Expect: The Best Toys for 6-Month-Olds, According to Child Development Experts – Sassy Wonder Wheel and Sassy Tummy Time Mirror

October 2022

Scary Mommy: The 8 Best Toys for Tummy Time – So Your Little One Doesn’t Protest The Mat – Sassy Tummy Time Floor Mirror

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We’d love to hear from you. Please reach out if you have a question or you’d like more information about our company.

DIVERSE BRANDS, A SINGULAR FOCUS:

Simplifying The Art Of Parenting

Meet Our Brands

Latest Media Mentions

Women’s Health: The 41 Best Unique, Educational Toys For 1-Year-Olds, Per A Developmental Expert – Sassy Stacks of Circles Stacking Ring

What to Expect: The Best Toys for 6-Month-Olds, According to Child Development Experts – Sassy Wonder Wheel and Sassy Tummy Time Mirror

Scary Mommy: The 8 Best Toys for Tummy Time – So Your Little One Doesn’t Protest The Mat – Sassy Tummy Time Floor Mirror

Contact Us

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DIVERSE BRANDS, A SINGULAR FOCUS:

Simplifying The Art Of Parenting

Meet Our Brands

Manhattan Toy

Nojo

Neat Solutions

Sassy

Latest Media Mentions

Women’s Health: The 41 Best Unique, Educational Toys For 1-Year-Olds, Per A Developmental Expert – Sassy Stacks of Circles Stacking Ring

What to Expect: The Best Toys for 6-Month-Olds, According to Child Development Experts – Sassy Wonder Wheel and Sassy Tummy Time Mirror

Scary Mommy: The 8 Best Toys for Tummy Time – So Your Little One Doesn’t Protest The Mat – Sassy Tummy Time Floor Mirror

Contact Us

Sign Up For Investor Alerts