Crown Crafts Expands Its Reach With a Known and Trusted Parenting Brand

GONZALES, La., Oct. 27 /PRNewswire-FirstCall/ -- Crown Crafts, Inc. (the "Company") (Nasdaq: CRWS) today announced it has entered into a licensing agreement with The Procter & Gamble Company ("P&G") (NYSE: PG). Under the agreement, Crown Crafts will develop, produce, market and sell an assortment of infant products under the Pampers®( )brand name. Such products will include infant bedding, blankets, bibs, bath goods and slings, and will be developed by Crown Crafts Infant Products, Inc. and Hamco, Inc., wholly-owned subsidiaries of the Company. The Company anticipates that these products will be available for distribution to retailers in the spring of 2010.

The disposable diapers developed by P&G under the Pampers® brand were introduced in 1961 and revolutionized infant care by providing a convenient alternative to cloth diapers. Pampers® has evolved into one of P&G's most loved and trusted brands.

"We are proud to sign this license and to have the opportunity to partner with such a well-respected, innovative and admired company," commented E. Randall Chestnut, Chairman, President and Chief Executive Officer of the Company. "This partnership is a continuation of our efforts to offer differentiated products and to further access the infant products market," Mr. Chestnut continued.

"More and more, Pampers is evolving from a diaper brand to a true parenting company with products, resources and services to help parents care for the happy, healthy development of their children," commented Patrick Kraus, Marketing Director, North America Pampers. "Since the Pampers brand is a true 'trustmark' and symbol of quality for consumers, we are very careful about only partnering with companies that share our values and emphasis on quality, innovation and integrity. Crown Crafts is just such a company and we are excited about working together with them to better serve babies and parents," Mr. Kraus continued.

About Crown Crafts, Inc.

Crown Crafts, Inc. designs, markets and distributes infant and toddler consumer products, including bedding, blankets, bibs, bath items and the recently-acquired portfolio of the mess protection products of Neat Solutions. Its subsidiaries include Crown Crafts Infant Products, Inc. in California and Hamco, Inc. in Louisiana. Crown Crafts is America's largest distributor of infant bedding, bibs and bath items. The Company's products include licensed and branded collections as well as exclusive private label programs for certain of its customers.

About Pampers®

Pampers® is a trademark of The Procter & Gamble Company and is P&G's largest global brand and the world's top-selling diaper brand. More information about Pampers®( )and the Pampers Village(TM) can be found at

About The Procter & Gamble Company

Three billion times a day, P&G brands touch the lives of people around the world. P&G has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Wella®, Head & Shoulders®, Gillette® and Braun®. The latest news and in-depth information about P&G and its brands can be found at

SOURCE Crown Crafts, Inc.